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商品編號： 9-487-041 出版日期： 1986/12/09 作者姓名： Kao, John J. 商品類別： Other 商品規格： 21p 再版日期： 1993/02/18 地域： Sweden 產業： Airline industry 個案年度： 1946 - 1986
商品敘述：
Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the present. He transformed the company''s culture from a technical to a marketing force through personal leadership, internal corporate communications training, human resource policies and procedures, and other organizational tools. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.
涵蓋領域：
Change management;Entrepreneurship;Innovation;Cross-functional management;Organizational change;Organizational culture
相關資料：
Case Teaching Note, (5-489-078), 3p, by John J. Kao;Video Short, (7509), 0p, by John P. Kotter
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